Twice profit than before you ever got in business

Almost everyone is communicated through social networking sites.
Nearly 30% of the audience has an impact through ads in social networking sites and
half of them access these ads e.g. games, quizzes, events, etc.
Users remember the brand by the way they advertise. They respond to any new form of
advertising which interests them.
Social networking sites will become the primary arena for highly targeted marketing
and advertising. Social networking sites present an unmatched opportunity to build a
brand.
Users of Facebook and Instagram are of the same age group and category. In TikTok,
people do not show much interest because it’s just like a micro Facebook and Instagram
stories site.
Interaction is more in the display banners advertisements on Facebook and Instagram.
Communication about the product or service provides a major contribution to brand
competition in the market. It not only provides information about a product or service
but also promotes creative innovation. Besides advertising, it also facilitates consumer
satisfaction. The hidden fact is that no brand can progress without an effective
communication strategy to attract its customers or users.
A big and small variety of brands nowadays laid their base on social network
communication to get recognized in the target market. Social networking sites users of
Facebook, Instagram, and TikTok have become a personal, product, and corporate
branding hub in India nowadays in the digital era.
Comparative Analysis of Usage Behaviors on Facebook, Instagram & TikTok
Rizvi Institute of Management Studies & Research Page | 58
Every brand that exists on social networking sites has the same core features and
benefits, such as the ability to create a page, share resources, add multimedia, and much
more.
Social networking sites are filled with potential users who are mainly young adults.
They spend more time on these networking sites due to heavy commercial content,
entertainment, and social gathering. So, product or service communicators throng their
ads in these areas with more and more interactive and with fascinating factors so that
their brand identity is developed among the right choice of the focused audience.
Advertisers and brands use social networking sites as the major resource for their
promotion and developing brand identity among the focused market.
For communication, self- promotion, to know about friend’s community and to find the
missed out school and college mates Facebook is useful.
Comparatively, it can be stated that the usage pattern is similar on Instagram and
Facebook social networking sites.
This similarity can be because of the new linkage between Instagram and Facebook
where user can post their content simultaneously on both of the social networking sites
from Instagram.
For communication, self- promotion, to know about friend’s community and to find the
missed out school and college mates Facebook is useful.
Whereas TikTok is only used for entertainment purposes.
Due to these reasons, Facebook and Instagram seem to be more popular among the
population compared with TikTok.